Fancy Clothes has finally gone live after many recommendations, and we couldn't be more excited! Today, I’d like to take you on a journey and show you how our designs are created, where we come from, and how our ideas turn into the final products.

Where It All Began: From Live Events to an Online Shop

Our journey started with Festival Live Printing, where we gained quite a bit of experience with predesigned prints that were personalized on the spot. Those unique touches, created in real-time at live events, gave each print a personal flair that’s hard to replicate online nowadays. Back then, it was something truly special, but times have changed, and that sort of intimate personalization is much rarer online.

Today, designs and personal requests for certain prints, fonts, or even cheeky customizations come to us through direct interaction with our customers. Whether through personal exchanges or online feedback, these moments of connection still inspire many of the creations we offer at Fancy Clothes.

The Creative Team Behind the Designs

At Fancy Clothes, our designs are born from a collaborative effort between my daughters, myself, and a little helper we like to call Berta. Berta is our in-house version of ChatGPT – the go-to assistant when we need fresh ideas. You could say Berta's job is to spark creativity with prompts like, "Give me an idea about this topic."

Once we’ve finalized a theme (which takes quite a bit of research, by the way), we begin crafting the design, tweaking and adjusting it to fit the current season or trend. Fonts, too much or too little detail, everything gets a careful look until we’re satisfied with the final result.

Putting the Designs to the Test

No design makes it into our store without first passing a critical test: my daughters have to wear the shirts out in the real world, and we monitor how people react to them. If the design is well-received by other teens and young adults, then we know it’s a winner. This feedback is crucial because we want our clothing to not only look good but also to resonate with the people wearing it.

Designs for the "Young at Heart"

Now, it’s not just the younger crowd that we design for. When it comes to shirts for older customers (not that we’re old ourselves, of course! 😄), I turn to my parents. Both are over 60, but they’ve still got plenty of spirit. You might even spot an elderly couple on a cruise ship sporting one of our fun shirts like “Gilf Cruise Hunter” or “Koala Cruise – Ready to Start.” Yep, that’s my parents rocking their vacation in style!

From Design to Delivery

Once the design is ready and approved, the real work begins: getting it to you! It’s easy to find and purchase our designs or request customizations on our website, fancy-clothes.com. However, in today’s world, a website alone is often not enough to get noticed in the market. That’s why we also post our designs on Etsy and Amazon, reaching out to more potential customers.

If you have any questions about our designs or the ordering process, feel free to ask – we’re always here for you!